Introduction
At Equaline, we respect the privacy of our users and are committed to protecting your personal information. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or make purchases from us.
Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions. By using our website and shopping with us, you agree to the terms in this policy.
Collection of Information
Information You Provide to Us
We collect information you provide directly to us when you create an account, make a purchase, contact customer support, or otherwise communicate with us. This may include:
- Contact information such as your name, mailing address, email address, and phone number.
- Account information such as your username and password.
- Payment information such as your payment card number, security code, and billing address.
- Order information such as the products you purchase, order date, and requested delivery address.
- Communications such as emails, chats with our support team, postal mail, messages on social media, product reviews, and other communications.
Automatic Information Collection
We may automatically collect certain information about your device and your use of our website through cookies, web beacons, web server logs, and other technologies. The information we automatically collect may include:
- IP address and unique device identifiers.
- Browser information such as your browser type and language preferences.
- Operating system information.
- Access times and duration of visit.
- Referring website addresses.
- Links clicked or used.
- Pages viewed and content accessed.
Information from Other Sources
We may obtain information about you from other sources, including third-party partners and services that integrate with our website and services. This may include:
- Social media services if you login through or connect a social media account with us. We may collect information shared by those services.
- Partner promotions if you interact with one of our partners like an event we sponsor.
- Publicly available sources such as open government databases.
Use of Collected Information
We only process your personal information where we have a legal basis to do so. Our purposes for processing information about you include:
- Providing products and services. To complete transactions, fulfill orders, and provide related customer service.
- Website operations. For the technical operation and security of our website and services.
- Communications. To communicate with you about your account, purchases, website activities, product information, and customer service issues.
- Personalization. To tailor content like product recommendations based on your preferences, location, and shopping history.
- Marketing. For sending promotional emails, SMS messages, postal mailings, and social media communications. You can opt-out anytime.
- Analytics. To analyze website traffic, user demographics and interests, and how users interact with the website.
- Legal obligations. To comply with laws and regulations like record-keeping requirements.
- Fraud prevention and legal proceedings. To detect and prevent fraud, security breaches, and other potentially prohibited activities. To establish or exercise our legal rights like defending against legal claims.
We only retain your personal information as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Sharing of Information
We may share your personal information in the following circumstances:
- Service providers. With third party companies and individuals we hire to perform services on our behalf like payment processing, order fulfillment, website hosting, infrastructure provision, IT services, customer support, email delivery, auditing, marketing, analytics, research, and more.
- Business transfers. If we are involved in a reorganization, merger, acquisition, bankruptcy, or sale of some or all of our assets, your information may be transferred as part of that deal.
- Legally required. When we are legally required to disclose your information under any applicable law, rule, regulation, legal proceeding, or governmental request.
- To enforce legal rights. To enforce our policies, legal agreements, and rights, including investigation of potential violations.
- With consent. In any other situation where we have your consent to share your information.
We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent.
Your Privacy Choices and Rights
You have certain choices when it comes to your personal data. These include:
- Accessing your personal data. You may request access to personal data we hold about you. You can do this by contacting us.
- Amending your personal data. If you believe the personal data we have about you is inaccurate or incomplete, you may request that we correct or amend it. You can do this by contacting us.
- Withdrawing consent. Where we rely on consent to process your personal data, you have the right to withdraw your consent anytime.
- Deleting your personal data. Under certain conditions, you may request that we delete personal data we hold about you. These conditions include situations where:
- The data is no longer necessary for the purposes for which they were collected and used.
- Our legal basis for processing is your consent, you have withdrawn your consent, and there is no other legal basis for us to continue processing.
- You have validly objected to our processing of your personal data.
- Processing your personal data was unlawful.
- Deleting is required by local law.
- Objecting to processing. You may request that we stop processing your personal data, and we will do so unless we demonstrate compelling legitimate grounds for the processing which overrides your rights and interests.
- Right to not be subject to automated decision-making. You have the right to not be subject to a decision based solely on automated decision-making, including profiling, which produces legal or other significant effects on you.
- Filing a complaint. You have a right to lodge a complaint regarding our processing of your personal data with the appropriate supervisory authority.
We will comply with valid requests within the timeframes required by law. For certain requests, we may need to retain some data to ensure proper business operations, comply with other legal obligations, or enforce our legal rights.
Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you become aware that your child has provided us with personal information without your consent, please contact us. If we become aware that a child under 13 has provided us with personal information without parental consent, we will take steps to delete the information.
Website Security
We implement technical and organizational security measures to protect your personal information when you provide it to us and when we store and process it. The measures we use are designed to provide a level of security appropriate for the risk involved. Despite our efforts, no security measures are perfect or impenetrable. We cannot guarantee the security of our systems or databases.
Website Analytics
We use third-party web analytics services in order to better understand how visitors use our website and identify ways to improve it. These services use cookies and similar technologies to collect aggregated information about website traffic and interactions. This includes IP addresses, geographical location of visitors, device information, browser types, referral sources, length of visit, page views, website navigation patterns, and more. We use this anonymous traffic data to improve the website experience for all visitors.
Changes to this Policy
We may occasionally update this privacy policy to reflect changes in our practices, technologies, legal requirements, and other factors. If we modify our privacy policy, we will post the updated text on this page with a new “Last Updated” date. Any changes become effective immediately upon posting the revised privacy policy.
We encourage you to periodically review this page for the latest information on our privacy policy. The effective date displayed below indicates when the policy was last revised. Contacting us will not automatically trigger a new revision of this policy.
International Data Transfers
We are a global company and we may store, process, and transfer your personal information in countries outside of where you live. Some of these international destinations may not have equivalent privacy and data protection laws to the laws of your country of residence. When we engage in such transfers, we use a variety of legal mechanisms to help ensure your rights and protections travel with your data including:
- Data transfer agreements
- EU Standard Contractual Clauses
- Certifications like the EU-US Privacy Shield for data transferred from Europe
- Following security practices required by regulators
- Only transferring data to countries deemed as having adequate privacy and human rights laws
Contact Us
If you have any questions about our privacy policy or practices, you may contact us at:
Equaline
123 Main St
Anytown, CA 12345
[email protected]
Last Updated: March 1, 2023